Background
This school project challenged us to create a new product category for an existing brand, something completely outside its usual offerings.
Process
I wanted to approach this as if it were a real-world scenario, so I brainstormed heavily and wanted to pick a brand with strong recognition and create a product extension that could actually work.
Outcome
Considering High Noon seltzers are marketed as "sun sips" for enjoying outdoors, I mocked up a sunscreen product that would complement their brand identity.
